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Privacy policy

This is Fair Horse Care’s privacy policy. With this privacy policy, we report on our work in accordance with the law on GDPR. We care about your privacy and want you to feel safe with us processing your personal data. This GDPR policy applies to the personal data we collect within our business. This applies to data collected in connection with our products and services or from other interactions with us where a link or other appropriate reference to the incorporation of this policy has been made. This policy is designed to help you understand the type of personal data we collect as well as how we process and use the information. The policy also describes your rights and how you can exercise them.

What is personal data?

Personal data is information that can be indirectly or directly derived from a person who is alive today. The GDPR law covers electronic information such as IP address, GEO-location, certain meta-data, photographs and registration numbers, etc. The law is broad to protect you and your information.

Data Quality & Retention

Fair Horse Care takes steps to keep the personal data we hold accurate and up-to-date, and we also take steps to delete outdated or otherwise inaccurate or unnecessary personal data. Some of our products and services may allow you to manage your profile and the information contained in such profile. We encourage you to keep your profile up-to-date to ensure that your personal information is accurate and up-to-date. Please remember that for such electronic services where you can manage your profile, it is your responsibility to provide us with the correct information and to update the personal data you have provided to us in the event of any changes. We will only store your personal data for the period necessary for the purpose in question or for as long as required by applicable laws.

Sharing Your Information

Fair Horse Care regarding Eillom Holding AB is the data controller. We may collect and share your information within the group if it is necessary to perform our agreement with you or if it is within the proper scope. If we share information about you with third parties, such as our partners such as transport companies, customer service companies, auditors or similar, these are our data processors and where their use of your personal data is regulated in agreements to protect you. In accordance with this Policy, you acknowledge and agree that your personal information collected may be used by and for one or more fair Horse Care companies. We do not use the information collected for, in, or for purposes other than those around which the information was originally collected. Thus, we collect information when you are in contact with us and we only use this information within our company and group companies.

Sharing your information outside the EU/EEA

We share your information with third parties outside the EU/EEA and have ensured that the level of security is in line with what the law on GDPR requires. The sharing takes place to programs that we need to provide our service to customers and visitors.

Mergers & Acquisitions

If we decide to sell, buy, merge or otherwise reorganize our businesses, in certain countries, this may involve disclosing personal information to potential or actual purchasers and their advisers or receiving personal information from sellers and their advisers for such transactions.

When do we process your personal data?

  1. When you visit our website and when developing the website.
  2. When you make a purchase.
  3. In connection with marketing and advertising.
  4. In connection with newsletters and SMS-based marketing.
  5. When you contact our customer service.
  6. When you interact with us on social media and when sharing your posts on social media.
  7. When you do a product review.
  8. When you participate in our competitions.
  9. In the development of products and services.
  10. To comply with bookkeeping and accounting legislation.
  11. When you are in contact with our company representatives.
  12. When you are in contact with us in an event context.

When processing your personal data, we may ask you for information relating to you as well as data used to identify you and verify users and their actions, or information that may be needed to provide the products and services you have requested or to communicate with you. We may also process and use your personal data to ensure the functionality and security of our products and services, as well as to prevent and detect fraud and other misconduct.

We may also collect other information that you provide, such as your consents, preferences, and feedback, information about your devices, and other such information you provide to us. Please note that certain non-identifiable information, collected from you, may become personally identifiable when you provide us with your personal information. Some of our services may also allow you to send information about other people, for example if you order a product that you want us to send directly to another recipient.

Legal basis – Consent

If consent by you to the processing of personal data, as described in this Policy, is mandatory under applicable law, such consent will be obtained by appropriate mechanism. For example, a checkbox which, if completed, indicates your consent, choice of technical settings for a service or website, or other statement or behaviour that clearly indicates that you accept the processing depending on the product, website, service or application you are using.

Legal basis – Legitimate interest

In some cases, Fair Horse Care processes your personal data based on our legitimate interest. This means that by carrying out a balancing of interests, we have come to the conclusion that our legitimate interests for the processing of personal data outweigh your interest and your fundamental right not to have your personal data processed.

Information Obtained from Third Parties

In addition to the personal information we receive from you, in accordance with applicable laws, we may receive certain personal information from listing rental companies and other publicly available sources. This may include personal data such as credit information and address updates.

Purpose of processing

Fair Horse Care processes your personal data for the purposes described in this policy and/or additional service-specific privacy information. Please note that one or more purposes may apply at the same time.

What personal data do we collect and how do we process it?

When you visit our website and when developing the website

When you visit our website, we collect information from you such as meta-data, IP number and profile you in relation to the information you have based on your social media. In general, you can visit our websites without having to identify yourself. However, we collect certain technical data, by default, by using cookies. See more in the section “Use of cookies and web beacons”. We collect data, from the device you use when you use our services, to be able to analyze how our website is used and through this improve the website and our products and services, to make them more user-friendly. We also present you with customized advertising based on this analysis.

Processing of personal data carried out

To improve our website and products, we use analytics software and pixels. You can read more about this in the section “Use of cookies and web beacons”. The information collected below includes personal data along with other technical information that your browser provides to us, or that may be collected in connection with certain products and services. The personal data collected is used to optimize the website to give you as a visitor a good user experience.

Personal data that is processed

  1. IP address. *
  2. Access times.
  3. The website you were linked from.
  4. Pages you visit.
  5. Links you use.
  6. Ads and other content you’ve viewed.
  7. Information about your devices.
  8. Dishesindications.
  9. Demographic information such as age, gender, language preferences.

*To protect your privacy, we have taken steps to avoid identifying you when you visit our website and we therefore only store an encrypted version of your IP address.

Legal basis for the processing of personal data

We only process your personal data based on your consent. You can revoke your consent at any time and you can also prevent Google Analytics from using your personal data by downloading and installing the following browser add-on: https://tools.google.com

Retention period

We store your personal data for a period of 26 months.

When you make a purchase

Processing of personal data carried out

When you make a purchase with us, we collect or request personal information regarding your purchase. This processing of personal data is necessary for us to be able to administer your purchase and we need the information to be able to send order and delivery confirmations, deliver the purchased product and handle payment as well as complaints and warranty matters. We also collect information if you are in contact with our customer service in connection with the purchase.

Personal data that is processed

  1. First and last name.
  2. Address.
  3. E-mail address.
  4. Telephone number.
  5. Payment Information.
  6. Purchase information, such as which product has been ordered or whether the product should be delivered to a different address.
  7. Purchase history.
  8. Order number.
  9. IP address. *
  10. User information for My Pages.
  11. Other information about your purchase.

*To protect your privacy, we have taken steps to avoid identifying you when you visit our website and we therefore only store an encrypted version of your IP address.

Legal basis for the processing of personal data

This processing of personal data is necessary in order for us to be able to fulfil our obligations under the purchase agreement.

Retention period

When making a purchase, we store your information for seven (7) years in order to comply with applicable accounting laws in Sweden.

In connection with marketing and advertising

We may process and use your personal data for marketing purposes by showing you offers and customized marketing, which we think may be of interest to you. Marketing purposes may include using your personal data for direct and targeted personal marketing or to conduct market research and to communicate our products, services or promotions through our own or third party’s electronic or other services. Some of our products and services may also be used to promote other companies’ products and services. However, Fair Horse Care does not disclose your personal data to these companies for marketing purposes without your prior consent.

Profiling and personalisation

We may also process and use your personal data for profiling and personalisation for purposes such as targeted marketing and improving our products or services. We may also create aggregated and statistical information based on your personal data. Profiling and personalisation involves automated processing of your personal data to evaluate, analyse or predict your personal preferences or interests in order to send you marketing messages about products or services that are most suitable for you.

Processing of personal data carried out

  1. Personalization of product recommendations.
  2. Interest-based advertising on third-party services: Google, including Google search partners, Facebook, Instagram, Tiktok, Youtube, Pinterest.
  3. Customized retargeting advertising on third-party services: Google, including Google search partners, Facebook, Instagram, TikTok, Youtube, Pinterest.
  4. Reminder of forgotten digital shopping cart.
  5. Direct and targeted marketing via email, SMS or social media.

Personal data that is processed

  1. First and last name.
  2. IP address. *
  3. Address.
  4. E-mail address.
  5. Telephone number.
  6. Demographic information.
  7. Transaction Data.
  8. Storing and retrieving information via cookies.

*To protect your privacy, we have taken steps to avoid identifying you when you visit our website and we therefore only store an encrypted version of your IP address.

Legal basis for the processing of personal data

Legitimate interest. The processing is necessary in order for us to be able to offer relevant marketing of our products and services.

Retention period

We store your personal data for a period of 18 months. You can change your settings at any time regarding the marketing you see. You do this with the respective third-party service. You can update your preferences with our third-party service providers via the links below.

Google: https://support.google.com

Facebook: https://www.facebook.com/help

Instagram: https://help.instagram.com

TikTok: https://support.tiktok.com

Youtube: https://support.google.com/youtube

Pinterest: https://help.pinterest.com

In connection with newsletters and SMS-based marketing

Processing of personal data carried out

When you subscribe to our newsletter and our SMS-based marketing, you will receive emails and SMS with inspiration, offers and personal recommendations. We use your purchase and browsing history, as well as information about which products you are interested in, to tailor the offers we send you. In order to improve and develop our newsletters, we also analyze your use of our newsletters and collect data about how you opened the newsletters and which links in the newsletter you clicked on.

Personal data that is processed

  1. First and last name.
  2. Address.
  3. E-mail address.
  4. Telephone number.
  5. Information regarding your use of newsletters.

Legal basis for the processing of personal data

The processing is necessary in order for us to be able to offer you relevant marketing of our products and services. The processing of personal data is carried out with your consent and you can withdraw your consent at any time.

Retention period

You can unsubscribe from our newsletters by following the instructions in the email, normally via an “unsubscribe” link at the bottom of the email. Click on the link to unsubscribe or contact the respective brand or group company listed in the email and on their website. If you opt out, we may still send you non-marketing emails, such as service announcements or business-related information to business customers.

You can unsubscribe from our text-based marketing messages by using the link at the end of the message. By clicking on the link, you can choose to delete your phone number, which means that you will no longer receive any marketing messages from us.

When you contact our customer service

When you contact our customer service, we collect your personal data in order to provide customer service and to be able to identify you as a customer, answer questions and investigate complaints. We also collect information to be able to track your order and handle complaints.

Personal data that is processed

  • First and last name.
  • E-mail address.
  • Address.
  • Telephone number.
  • Purchase and purchase history data.
  • Technical data such as language setting and IP address.

Legal basis for the processing of personal data

The processing of personal data is necessary in order to satisfy your legitimate interest by providing customer service.

Retention period

We will keep your personal data until you ask us to delete it.

Processing of personal data carried out

We process your personal data in order to be able to analyse and combine such information as appears from your order and purchase history as well as other information you have provided or provided in order to be able to adapt your benefits and personal offers to you.

Personal data that is processed

  • First and last name.
  • E-mail address.
  • Telephone number.
  • Address.
  • Birthdate.

Processing of personal data carried out

We communicate with you and we share your posts and pictures, which you have tagged us in or that you have sent to us, on our social media.

Personal data that is processed

Information from your profile and posts.

Legal basis for the processing of personal data

The processing of personal data is carried out with your consent and you can withdraw your consent at any time.

Retention period

Your posts and comments will be visible on our social media channels until we choose to delete them or until you ask us to remove them.

When you do a product review.

In these cases, your data is stored in our system and published on our website.

Processing of personal data carried out

After you complete a purchase, we will send you an email asking you to review the product(s) you have purchased. We will then publish your review on our website. You can also voluntarily leave a review in one of our other channels.

Personal data that is processed

  • First and last name.
  • E-mail address.
  • Information regarding your review.
  • Social media profile.

Legal basis for the processing of personal data

We will only publish your review with your consent. You consent by submitting a product review and you can withdraw your consent at any time and ask us to remove the review.

Retention period

Information about your review will be visible until we choose to delete it or until you ask us to remove the review.

When you participate in our competitions

Processing of personal data carried out

We use your personal data to administer participation in the competition, in accordance with the rules of the specific competition. We may also use the information to identify contest entrants and to communicate with contestants before and after the contest, as well as to select winners and convey prizes.

Personal data that is processed

  • Contact details that you use to enter the competition. For example, social media profile, first and last name, email address and phone number.
  • Information regarding your entry.
  • Contact details to be able to contact the winner of the competition and to be able to send the prize to them. For example, first and last name, address and phone number.

Legal basis for the processing of personal data

We process your personal data in order to satisfy our and your legitimate interest in being able to participate in our competitions.

Retention period

Information regarding your entry will be visible until we choose to delete it or until you ask us to remove the entry.

When developing products and services

We may process and use your personal data to develop our products and/or services. However, for the most part, we only use aggregated and statistical information in the development of our products and services and not data that is directly identifiable to you. We may combine personal data collected in connection with your use of a particular Fair Horse Care product and/or service with other personal data we may have about you, except where such personal data was collected for another purpose.

To comply with bookkeeping and accounting legislation

Processing of personal data carried out

We collect and store personal data for bookkeeping and accounting purposes.

Personal data that is processed

  • First and last name.
  • Payment history.
  • Information that forms the basis for accounting.

Legal basis for the processing of personal data

The processing of personal data is necessary in order for us to be able to comply with our obligations regarding accounting and accounting legislation.

Retention period

Accounting and accounting data as well as included personal data are saved for a period of seven (7) years in accordance with applicable accounting legislation in Sweden.

Who may we share your personal data with?

Transfer of personal data

We may disclose your personal data to third parties only as set out in this policy or as required by mandatory law.

Service Providers and Other Authorized Third-Party Vendors

We may transfer personal data to third parties who are authorized to process personal data, on behalf of Fair Horse Care, for the purposes described in this policy, for example for technology, logistics, e-commerce, marketing and other services. Such parties are not permitted to use your personal information for purposes other than for which your personal data was collected, and we require them to act consistently with applicable laws and this Policy and to use appropriate security measures to protect your personal information.

Our products or services may also contain links to other companies’ websites and other third-party services that have their own privacy policies. We are not responsible for the privacy practices or content of such third-party services, and we therefore recommend that you carefully review the privacy policies of such services.

See below which third-party providers our database and its content are shared with.

Google: https://policies.google.com/privacy

Facebook: https://facebook.com/policy

Instagram: https://help.instagram.com

Youtube: https://policies.google.com/privacy

TikTok: https://www.tiktok.com/legal/privacy-policy

Klarna: https://klarna.com/privacy

Yotpo: https://www.yotpo.com/privacy-policy/

International Transfers

Our products and services may be provided using resources and servers located in various countries around the world. Therefore, your personal data may be transferred outside of the country where you use our services, including to countries outside the European Economic Area (EEA), where the level of protection may not be considered appropriate by the European Commission. In such cases, we will take steps to ensure that an adequate level of protection for your personal data is provided as required by applicable laws. For international transfers of your personal data, we generally rely on contracts based on the European Commission’s Standard Contractual Clauses.

Other information

We may disclose and otherwise process your personal data in accordance with applicable laws in order to defend Fair Horse Care’s legitimate interests, for example in civil or criminal proceedings.

Data on minors

Fair Horse Care does not seek to collect any information from or engage in transactions with persons who are under the legal age in their respective country. However, our databases may contain personal information for children due to the fact that it is not always possible to determine the age of the user. We reserve the right to block the Service from anyone who is or we reasonably suspect to be a minor. Our policy is to request that minors not make purchases of or engage in other legal acts regarding our products and services without the consent of a parent or guardian, unless otherwise permitted by applicable law. If you are a minor but have the consent of your legal guardian, you must be able to prove that such consent exists upon request.

Data security

Fair Horse Care implements appropriate technical and organizational security measures to prevent and minimize risks associated with the provision and processing of personal data. Such security measures include, where appropriate, the use of firewalls, secure server facilities, encryption, the implementation of proper access rights management systems and processes, careful selection of processors, the training of personnel involved in the processing, and other necessary measures to provide appropriate protection for your personal data against unauthorized use or disclosure. If necessary, we may also keep backup copies and use other such means to prevent accidental damage or destruction of your personal data. If a particular part of a Fair Horse Care website supports online transactions, we use an industry-standard security measure, such as that available via Secure Sockets Layer (“SSL”), to protect the confidentiality and security of online transactions.

Use of cookies

Fair Horse Care uses cookies, we use the cookie boots service which is responsible for our agreement on this.

Controller of your personal data and contract descriptions

The data controllers responsible for the processing of your personal data are:

Eillom Holding AB

Organisation number: 559310–6262

Magnarpsvägen 101

266 55 Vejbystrand

Contact

If you have any questions regarding our processing of your personal data or wish to exercise any of your rights under applicable data protection legislation, please contact us at info@fairhorsecare.com or via our postal address below.